With branding, businesses can create powerful emotional connections with their audience and customers. In a groundbreaking study of neuroscientist Antonio Damasio, he found that even if we believe we’ve made a logical decision, that choice is usually based on emotion. Once the color triggers your emotions, it will pretty likely affect your decision making as well. Brand colors play a huge role in decision making The conclusion? You should be prudent when you choose your brand colors. In combination with cultural, geographical, or cognitive differences, color perception can be pretty subjective. Scientists have found that our brain associates color with objects we like (e.g., fuchsia with tasty raspberries) or dislike (e.g., teal color with rotten food). While one person is excited about elegant black design, the other finds it depressing and overwhelming. That’s why we see and feel about brand colors differently. Rather than saying that colors directly influence emotions, he wrote that it’s the human perception of colors that affects our emotions. One of the most prominent scholars in color theory, Faber Birren, spent most of his academic career studying the influence of color. The importance of branding colors Colors trigger different emotions Read more about the benefits of branding on our blog. You need to align all your visual assets like the homepage, app, product packaging, social media platforms, user manuals, and banners to be styled with the brand colors to create a broad and united brand. The color palette you’ve chosen in your brand kit should be consistent with your entire brand infrastructure. There’s a common misconception that branding colors are the ones used in the company’s logo, and everything else can be matched to the platform or use case. What exactly are brand colors?īrand colors are one of the most powerful tools to build brand awareness and associations. For this reason, you should choose the colors in branding really thoughtfully. People subconsciously judge brands within 90 seconds of interaction, and up to 90% of the time that assessment is based on brand colors alone. That’s because brand colors remain a vital factor in determining how we look at products, how we feel about the brand, and what actions we take. Most likely, you have two different pictures in your mind right now. What colors in their homepage or interior would be the most suitable and motivating for you? What are your expectations of its interface, brand colors, and interactive elements like transitions between pages or built-in videos?Īnd now think of a gym that’s focusing on CrossFit and weight training. Imagine an app built for mindfulness and meditation.
0 kommentar(er)
